If there's one thing Aussies love more than real estate, it's sport. Combine those two and you have a winning formula. We're looking at you, Brisbane, whose property market is heating up as the city prepares to host the 2032 Olympics. As such, there are major infrastructure projects and increased global attention. With this comes a growing demand for housing and savvy investors are eyeing key suburbs set for long-term capital growth to claim a slice of Brisbane property gold.
History shows that Olympic cities often experience a real estate boom. So, if history is anything to go by, now could be a prime time to explore Brisbane’s property hotspots. Let’s dive into the suburbs and developments shaping Brisbane’s investment landscape in the lead-up to the Games.
The Impact of the Olympics on Brisbane’s Property Market
Hosting the Olympics has historically influenced property markets, with past host cities experiencing significant real estate growth. For example, property prices in Barcelona surged 131% in the five years leading up to the 1992 Games. London 2012 also spurred regeneration, particularly in East London, increasing property values. And for a homegrown example, Sydney’s market saw a notable boom in the median house price before and after the iconic 2000 Olympics.
Brisbane is following a similar path, with infrastructure and innovation racing against time for the 2032 Brisbane Olympics. Standout projects include Cross River Rail, Brisbane Metro, new sporting venues and upgrades of existing facilities.
This infrastructure spending will enhance the accessibility and livability of the river city. As a result, these developments are expected to fuel rental demand and population growth, particularly in key investment hotspots.
Best Suburbs to Invest in Before the Brisbane Olympics
When finding the perfect Brisbane neighbourhood investment property, there are a few hotspots property investors need to keep on their radar.
1. Brisbane CBD & Inner City
Brisbane’s heart is set to benefit from Olympic-driven development. Living in the city has loads of benefits. You can easily walk, ride or catch a ferry to most places and the centre boasts some of the best restaurants, bars and coffee shops for miles. Check out Kangaroo Point apartments under the Story Bridge as well as Fortitude Valley for its nightlife and walking distance to Brisbane CBD. Expect strong rental demand from professionals and visitors alike.
2. Woolloongabba & East Brisbane
The Gabba Stadium is undergoing redevelopment and will play a pivotal role in the Olympics. It is in Woolloongabba, the centre of Olympic action and home to many apartment developments. As a major sports precinct, it already has a strong rental market, and infrastructure upgrades will only boost its appeal.
3. South Bank & West End
South Bank is close to West End and some of the city's best restaurants, cafes and bars. We recommend this area if you're into inner-city urbanisation with a touch of grit. Slightly hipster, it's known for its cultural attractions, entertainment and riverside lifestyle. It's a high-density living lifestyle and home to the Queensland Museum, Performing Arts Centre and the Brisbane Convention Centre. It's a tourism hub and would be excellent for rentals or short-term accommodation.
4. Hamilton & Northshore Brisbane
Moving to the more upmarket areas of Brisbane's inner north, you have luxury waterfront developments and urban renewal projects taking place. Riverfront Hamilton and leafy Clayfield are top choices for high-end investors. With Northshore set to host the International Broadcast Centre, and its easy access to the international airport, demand in this area is expected to rise, especially for wealthy international buyers.
5. Ipswich & Logan Region
For those looking for affordability and high-yield potential, Ipswich and Logan are attractive options. These hubs on Brisbane's outskirts are experiencing significant growth, both population and business-wise. Major transport and infrastructure upgrades are improving connectivity, making these areas increasingly desirable for families and investors alike who are looking for more affordable investment opportunities.
Logan's location halfway between Brisbane's CBD and the Gold Coast gives it the best of both worlds and is expected to gentrify before the Brisbane Olympics.
6. Moreton Bay Region
With expanding transport links and growing family-friendly communities, Moreton Bay offers a strong rental market and long-term capital growth potential. As affordability pushes buyers further from the CBD, this region is emerging as a solid investment choice. But one of the most appealing factors of being so far north is its proximity to the Glass House Mountains (with world-class hiking) and one of Australia's best coastal stretches—the Sunshine Coast.
Key Factors to Consider Before Investing
As we've discussed, Brisbane’s property market is poised for growth ahead of the 2032 Olympics.
However, smart investing requires careful consideration of several key factors.
Infrastructure projects
Infrastructure is a major driver of demand. Look for areas that are set to benefit from the likes of the Cross River Rail, Brisbane Metro, and the Gabba Stadium redevelopment. These will improve connectivity and livability, making surrounding suburbs more attractive to buyers and renters.
Public transport connectivity
This plays a vital role in property demand. Suburbs well-serviced by train lines, Brisbane’s river ferries and free CityHopper ferries are highly desirable for both residents and visitors. Additionally, the new 50-cent fares initiative is making public transport more affordable, encouraging greater use and boosting demand in well-connected areas.
Rental yield versus capital growth
Inner-city locations like South Bank and Woolloongabba may offer solid rental demand due to their proximity to Olympic venues and business hubs. However, if you're looking for capital growth for long-term wealth building, then you may want to consider outer and upcoming suburbs such as Ipswich, Logan and Moreton Bay. These present more affordable entry points with higher potential for long-term appreciation.
Risks
No investment comes without risks. Market fluctuations, rising interest rates, and potential oversupply could impact short-term returns. For example, when South Brisbane and West End experienced an apartment development boom between 2013 and 2016, it led to an oversupply that caused unit prices to decline to their lowest in three years by 2017. However, this is no longer the case and is an area we recommend considering. But wherever you choose, do thorough research, look for well-established growth corridors, and consult with Brisbane property experts who can help mitigate these risks.
Do You Have Your Investor Action Plan Ready?
With the 2032 Olympics set to transform Brisbane, you will want to get in now while all the key infrastructure projects are still underway. Once they're complete, it may be too late. There's already growing rental demand, and well-connected suburbs that present exciting opportunities for both short-term gains and long-term capital growth.
Ready to take the next step? Consult with property experts, explore financing options, and start researching Brisbane’s top investment suburbs. Visit Penrose Real Estate to browse available properties and secure your next investment.